Daily Trigger Data for Mortgage Marketing

Custom Criteria for running Trigger Lead Mortgage Campaigns

• Credit Score - Of course, Choosing to filter the prospects credit is important to assure that they are lendable


• Revolving Accounts Aggregate Balance Amount (credit card debt) You can choose to filter in credit card debt to create a debt consolidation loan with a cash out.


• Any Mortgage on File. This filter can help assure that there is an existing mortgage available to create refinance leads.


• Number of open mortgage trades - Choose to see how many mortgages are on file with the credit bureau.


• Number of home equity trades


• Most recent mortgage number of months - Current Loan Seasoning is very important to see that the mortgage prospect is actually ready for a refinance.


• Aggregate balance for open mortgage trades - a homeowners mortgage Loan balance can help to further target either FHA leads or Jumbo Loan Leads.


• Highest balance for mortgage trades


• Mortgage monthly payment amount (total for all mortgages) - Ask your consultant to pull only mortgagors that will save when you refinance their loan.


• Aggregate balance for all open trades


• FHA Mortgage Highest Balance - This Trigger Lead Filter can be helpfult when targeting FHA Leads


• VA Mortgage Highest Balance - FHA/VA loan can be a great money maker for approved mortgage brokers, creating FHA streamline Leads can benefit your company in many ways.


• Conventional mortgage Highest Balance


• Total Number of trades on file


• Current Delinquencies - Omit or include current mortgage lates. Late Mortgage Leads can be excellent for creating Loss Mitagation Leads . short mortgage sale leads, or real estate investment prospects.


• Aggregate Balance for Open Department Store Trades - Again, Credit Card Debt Leads can be great for cash out mortgage lead prospecting.


• Number of Major Derogatories in Past 24 Months


• Number of minor Derogatories in Past 24 Months


• Bankruptcy eliminator - USing this filter makes it easy to omit mortgage holders that will fail in the underwriting process due to a prior Bankruptcy. If you are interested in marketing to refinance a chapter 13 bankruptcy, see our bankruptcy mailing lists section and call your consultant to have a look at some of our bankruptcy mailers.


• Hispanic Ethnicity Indicator - If you have some sales people that prefer to work within the spanish speaking community, hispanic mortgage leads are for them.


• Age - This filter only goes up to 21 years old, if you were looking toward reverse mortgage leads, we have some great ideas for you.


• First Name Gender


• Home/Property Value - This filter has the property's current value, it is important to know that it is not an exact figure as only a full appraisal will show this.


• Home Purchase Year - Find out how long the triggered prospect has owned their home.


• Home Purchase Month


• Home Purchase Price - Filtered trigger leads by the original purchase price.


• Loan to Value (LTV) Ratio - LTV is very important to assure fundability. OF course a number of other filters can be used but this filter will assure that you get the best coverage.


• Mortgage Lender Name - Although we cannot (or will not) pull by a certain lender and year, we can output this data for you.


• Eliminate Mobile Homes - No one really needs these on their list, in fact, in my 12 years with this company I have had it requested exactly once. Your consultant will be happy to omit them for you.


• Property Indicator


• Length of Residence


• Estimated income - Income is important to avoid a stated loan, we can assure that they are employed with a regular income for you.


• Homeowner Code


• Bankruptcy Status


• Bankruptcy Filing Date


• Bankruptcy Discharge Date



Find out more about trigger leads below: