Daily Trigger Data for Mortgage Marketing

Custom Criteria for running FHA Leads on your Targeted Mortgage Campaigns

• Credit Score - Of course, Choosing to filter the prospects credit is important to assure that they are lendable
• Revolving Accounts Aggregate Balance Amount (credit card debt) You can choose to filter in credit card debt to create a debt consolidation loan with a cash out.
• Any Mortgage on File. This filter can help assure that there is an existing mortgage available to create refinance leads.
• Number of open mortgage trades - Choose to see how many mortgages are on file with the credit bureau.
• Number of home equity trades
• Most recent mortgage number of months - Current Loan Seasoning is very important to see that the mortgage prospect is actually ready for a refinance.
• Aggregate balance for open mortgage trades - a homeowners mortgage Loan balance can help to further target either FHA leads or Jumbo Loan Leads.
• Highest balance for mortgage trades
• Mortgage monthly payment amount (total for all mortgages) - Ask your consultant to pull only mortgagors that will save when you refinance their loan.
• Aggregate balance for all open trades
• FHA Mortgage Highest Balance - This Trigger Lead Filter can be helpfult when targeting FHA Leads
• VA Mortgage Highest Balance - FHA/VA loan can be a great money maker for approved mortgage brokers, creating FHA streamline Leads can benefit your company in many ways.
• Conventional mortgage Highest Balance
• Total Number of trades on file
• Current Delinquencies - Omit or include current mortgage lates. Late Mortgage Leads can be excellent for creating Loss Mitagation Leads . short mortgage sale leads, or real estate investment prospects.
• Aggregate Balance for Open Department Store Trades - Again, Credit Card Debt Leads can be great for cash out mortgage lead prospecting.
• Number of Major Derogatories in Past 24 Months
• Number of minor Derogatories in Past 24 Months
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• Bankruptcy eliminator - Using this filter makes it easy to omit mortgage holders that will fail in the underwriting process due to a prior Bankruptcy. If you are interested in marketing to refinance a chapter 13 bankruptcy, see our bankruptcy mailing lists section and call your consultant to have a look at some of our bankruptcy mailers.
• Hispanic Ethnicity Indicator - If you have some sales people that prefer to work within the spanish speaking community, hispanic mortgage leads are for them.
• Age - This filter only goes up to 21 years old, if you were looking toward reverse mortgage leads, we have some great ideas for you.
• First Name Gender
• Home/Property Value - This filter has the property's current value, it is important to know that it is not an exact figure as only a full appraisal will show this.
• Home Purchase Year - Find out how long the triggered prospect has owned their home.
• Home Purchase Month
• Home Purchase Price - Filtered trigger leads by the original purchase price.
• Loan to Value (LTV) Ratio - LTV is very important to assure fundability. OF course a number of other filters can be used but this filter will assure that you get the best coverage.
• Mortgage Lender Name - Although we cannot (or will not) pull by a certain lender and year, we can output this data for you.
• Eliminate Mobile Homes - No one really needs these on their list, in fact, in my 12 years with this company I have had it requested exactly once. Your consultant will be happy to omit them for you.
• Property Indicator
• Length of Residence
• Estimated income - Income is important to avoid a stated loan, we can assure that they are employed with a regular income for you.
• Homeowner Code
• Bankruptcy Status
• Bankruptcy Filing Date
• Bankruptcy Discharge Date

Find out more about trigger leads below:

Trigger Leads - Choose Filters Properly

Create new Mortgage Marketing Campaigns. Call a consultant today to see if your company can start using Credit Based marketing and mailing lists today! (800) 884-8323