Telemarketing Campaign Insights

Telemarketing campaigns

Are not as obvious to analyze since the quality of your telemarketer is directly related to the quality of your lead. Think of it like this - the better telemarketing agent, the better quality lead you should provide for the following reasons:

Good TM's do not want to waste time on non-qualified clients whereas a new or non-performing TM may not be as conscious of the time they are spending with dead leads.

• TM's that perform consistently should be held to a higher standard for conversions and with no excuses about leads, they will not have off days or slow weeks..

• Good quality leads make telemarketers happier and for the most part, they will work harder to pull out good leads for your mortgage planners if they know the source of leads is consistently high quality.

• Once a person shows proficiency with a weak lead, giving them stronger leads is the best way to retain their efforts and generate the most production.

My intention here is to bring awareness to mortgage professionals of new ideas and current topics related to marketing. Please contact me with any questions and take care.

Leads for Telemarketing