Postal Marketing Lead Generation

Businesses are always looking for effective marketing ideas/techniques to reach out to new clients and generate more business. A proven effective method has been Postal Marketing, AKA "direct mail advertising". The offering of promotional products and items has been proved by research studies as also being successful. The combination of both methods as practiced by many business owners have shown even more positive outcome in increasing the client base of a company. Our Research has shown that the sending of a direct mail creative along with a promotional product increases the probable response rate up to 50%.

Postal Marketing - As Used for Relationship Building

Lets take a look at a mortgage company and use it as a case study to identify how effective postal mailers combined with and promotional products can be. The client in the past had sent only direct mailers without promotional products as their lead generation marketing technique. When we advised them to re-vamp their mail creative and combine their postal marketing strategy with promotional products (in this case it was a "recipe of the month campaign" their results quadrupaled over 90 days because although some mail recipients did not need the services immedialely, she was able to establish a relationship in the recipients mind so that when the prospects DID need a mortgage, our clients name came to mind.

In this case, we were hired as the clients promotional consultant co-ordinate the campaign, seed the clients name into the mail prospects mind, create an ideal scenario and effectively combine both strategies. The company already had a mortgage mailing list so we appended age and marital status to it for them (great for reverse mortgage leads) to assure that the recipe would be received by a stay at home mother. This data is used and compiled by our in-house marketing director, we maintain over 500 filters for consumer lists including automotive type (year, make, model), habits and lifestlyes which can always be used in combination with credit scored data to exactly target in on the perfect postal marketing audience. The ROI from the campaign of sending direct mail along with promotional items was able to firmly establish a relationship with 400% more of the mail recipients compared to a simple mailer.

Each targeted postal recipient on the mailing list was to receive personalized sales letter advertising and explaining a unique product of the mortgage company. The letter urged them to take steps to purchase their own house, refinance an existing home or upgrade to a house they desired. The members of the marketing team also enclosed a small mail able promotional item that fit into the package without adding too much extra cost to the postal fee. Pads of paper shaped as a house was sent as a bonus, imprinted on each sheet of paper was the complete contact information of the mortgage company. The address, telephone numbers, website address and hours of operation. The bonus was a small advert medium. The Marketing Lists' Prospects were invited to respond to the special offer through the direct mail piece. The results that special campaign achieved for that mortgage company was beyond their expectations. Their was a forty percent increase in the response rate of direct mail sent out to prospective clients when a promotional item was included with the sales letter.

As you can see direct mail when effectively combined with the offer of thoughtful little promotional items would boost the rate of response you get and ultimately your client base. Why not try it out during your next mailing campaign.

More Postal Marketing Tips

Here are some helpful postal marketing tips to guide you when organizing your next direct mail campaign.

• Make it easier for the prospective clients to respond. Involve a new incentive, a special discount or a bonus. Make your presentation seem new.
• Establish a relationship and offer something useful to the recipients. Sending an offer is good but there is no lasting memory.
• Send out multiple mail campaigns to strengthen the relationship. For example our "Recipe of the month" campaign idea.
• Pick a simple promotional item to send that is easy to mail. Good example is customized gift cards. You can also offer free ring tones for their cellular phones. Other promotional products include magnets, wide shaped pens, mouse pads, and paper pads.
• Consider the marketing demographics in your target areas factors of those you desire to reach. These factors would in a long run determine what would appeal to them more. Consider and try to understand the demographic factors of your desired audience.
• Have a time-sensitive offer. Your call to action should have a deadline in which to respond.
• The effective pairing promotional products with direct mail sales letters have been proved to increases customer response rates. Do not hesitate to use and enjoy the benefits of these strategies.

Postal Marketing Tutorials, Ideas, And Advice - Get Response