Mortgage Marketing Campaign Tips...

Maximizing A Mortgage Marketing Campaigns ROI Test Test Test.

Most success in Mortgage marketing is a result of finding out what doesn't work. There are some programs that will just work better for your company because of how it is structured. Some companies are not set up well to use credit bureau and others have enough layers (openers/jr. LO, etc.) to work with accurate cold data to cultivate successful marketing.

Script and Follow up. It is not enough to simply buy a lead product and start calling. Successful mortgage companies have a custom approach to leads and a system for bringing them to application and funding. Here are some tips on scripting and follow up:

1. Create a script that matches the product. On trigger leads for example, you know they are working with another broker so your script should be provide a second opinion and free analysis of their loan product. With late mortgagors, your script will be a different approach naturally.

2. Follow up consistently. Most loans take 3-5 weeks to complete, minimum. There are plenty of opportunities for buyers to move over to your company if they are mid-process with another lender.

3. Set appointments. For those not ready to do a mortgage, being in the front of their mind when they do decide is key. I always advocate setting up follow up or 'touching base' phone calls and emails. Building a database of hundreds of prospects and following up with them on a semi-regular basis will generate applications every week for a long time. Direct Mail. From my personal experience, a combination of direct mail and telemarketing yields good results if done properly. SEE More about FHA Mailing Lists for Mortgage Direct Mail Information and Tips

Direct mail mortgage

If you are one of those businesses that want to advertise their Mortgage services within a specific locale, then you might want to consider using direct mail mortgage advertising scheme.
Problem is, you have to spend about 55 cents for each address that you have in your mailing list. This could be a bit expensive when you consider that you are going to mail about 200,000 residents in your targeted area.

So if you want to have a better alternative in using this type of advertisement, you have to seek help from other business that is likely to benefit from advertising in the same set of local residents that you are targeting mortgage prospects for lead generation. This can be any business at all, and as long as you don’t include those businesses that are in direct competition with your business it just might work out for all of you.

You can try to offer other business owners the chance to also advertise with you to generate mortgage as well as Loss Mitagation Leads for only about a fraction of the cost is they were to do it alone say, about 15 cents instead of having to shell out 55 cents. They are more likely to agree to your idea because it benefits them too in saving a lot of money from joining your loan advertising campaign. The idea is to have a mortgage direct mail advertisement that will include dozens of other non-related business to your mortgage business so that when they all combine their share of the expenses, the total amount would actually surpass the real cost of whole advertising campaign. You might even gain a little profit if the total of the direct mail for mortgage advertising campaign is lesser than the amount you have collected from your fellow business owners.

We can perform this kind of advertising service for you from start to finish at an average savings of 15%.

This kind of set-up for mortgage direct mail advertising can benefit you in at least two ways. First, you are actively promoting your own business and hopefully this will translate into more sales for you. Second, you are getting free advertisement for your own business and making a profit from helping other non-competing business participate in your group advertisement mailing idea.

Call today to explore your options and we will be here when you are ready.

Create new Mortgage Marketing Campaigns. Call a consultant today to see if your company can start using Credit Based marketing and mailing lists today! (800) 884-8323

Sending out direct mail can be an expensive mistake if you do not target and properly set up the mailer by following up with a phone call or making a visit. Some targeted lists like late mortgagors or folks with rising debt and low credit scores gets more calls than other more general offers but keep in mind that we are in a market where most people already have a loan with a good rate relative to what they could achieve today. Most refinance is need based so targeting is paramount.

Mortgage Marketing Campaigns