Mortgage Data - Mailing Lists

There were plenty of reasons to have opted into an ARM in 2005.

What type of homeowner (mortgagor) data is out there and which is the best Return on Investment?

Folks, there are the ONLY two sources of mortgagor data in the US - courthouse based compiled data and Consumer Finance Leads.

The paradox lies in that Consumer Finance Leads retails for much more than court house mortgagor data. So we will address the reasons why this is and look at which will vastly improve your marketing return.

What factors play into the cost of a mortgagor database, or really any marketing database for that matter? I have listed what are 4 major factors that go into pricing a marketing mailing/telemarketing database.

• Source royalties
• Update Frequency (how often the source documentation is updated.)
• Source data itself
• Intended offers?

Factor	Homeowner	Courthouse Compiled
Source Royalties	Royalties include the Consumer itself. Cost is typically 23 cents per record based on volume but its priceless to know your prospect is going to fund!.	This is public information.
Update Frequency	Soft Inquiry or products which require FACTA approval typically update biweekly.	Every county updates differently and the compilers will not get a full update but once every few months and in some cases like adjustable note riders or rate / loan amount information, the data could be as much as 3-5 years old.
> Source Data	Credit report which is updated through current creditors that the mortgagor has.	Recorded Deeds of Trust, Note Rider, etc..
Intended Offer	Requires firm offer of credit to a specific profile.	General offers such as pools, decks, home security, purchase for certain areas, mass mailing, etc...

Most data companies will offer only a couple of products,even some nameless Consumers sell credit profiled databases but the information is still mainly based on compiled court house data. Be careful of this because the accuracy of the mortgage related information can be as low as 50% or less because of the infrequent updates and limited information provided by the source documents.

Whereas Consumer or truly scored data requires a specific firm offer based on the variables you are pulling by. This inherently makes the Consumer Finance Leads more valuable.

Looking at the source is probably the main reason why Consumer Finance Leads costs so much more than courthouse information.

The bureaus themselves will sell courthouse data because it is still good data for general marketing purposes and has loose FACTA laws because the data is so inaccurate. Keep in mind that there are very few representatives at any Consumer that know what the cut off score is for certain loans and are mainly leaning on their company name when selling you an inferior product.

Be wary of Consumer Finance Leads represented that does not include specific scores, debt amounts, loan amounts, etc...

When exact scores make or break deals, modeled data is unreliable at best.

This brings us to the Consumer Finance Leads that exists for lenders with a firm offer of credit.

While this data is not easy to get, it is the most comprehensive and accurate file in the country because lenders make their decisions on the results of these credit inquiries.

Court house data boasts being able to target adjustable rates, interest rates, lender information, etc... The problem is of course that each county updates at different times and the data sources that compile and collect this data are not in the court houses everyday recording new note riders, deeds of trust, and other source documentation that is compiled into the products we offer. This data, because of the infrequent update, can be very dangerous to any marketing budget.

And with the soaring costs of postage, rising interest rates, and expensive payroll (on bad phone leads) modeled information as a basis for direct marketing campaigns create problems and strife among your top performers (or yourself if you do your own marketing).

Our Consultants Specialize in Financial Marketing!

NEW Services! See our information Regarding:

• Trigger Data (24 hour hard Inquiries)
• Credit Score Lists (Pull a soft Inquiry)
• Bankruptcy Leads
• FHA Mailing Lists
• Homeowner Records.

For a Short time get Free Unlimited Mortgage Filters including:

Current Interest Rate, Lenders, Target Sub-Prime or A Paper, Pull By Loan Amount, Or Better yet Loan Balance, Loan Type ( FHA/VA /Con.) Mortgage Date (Exclude or Not), Mortgage Term, Private Party Lender, Owner Type, Refinance, Sales Price, Second Mortgage, Seller Carry Back, , Loan Amount, Telephone Numbers, Vesting, Credit Card Debt, Exclude Loan Activity, Adjustable/Fixed Interest, Loan-to-Value, Dwelling Types, Construction Loan, Past Equity/Credit Loan (or Not), First Time Sale (or Not), Foreclosures and Notice Of Trustee Sales

Mortgage Data - Mailing Lists

There were plenty of reasons to have opted into an ARM in 2005.

What type of homeowner (mortgagor) data is out there and which is the best Return on Investment?

Folks, there are the ONLY two sources of mortgagor data in the US - courthouse based compiled data and Consumer Finance Leads.

The paradox lies in that Consumer Finance Leads retails for much more than court house mortgagor data. So we will address the reasons why this is and look at which will vastly improve your marketing return.

What factors play into the cost of a mortgagor database, or really any marketing database for that matter? I have listed what are 4 major factors that go into pricing a marketing mailing/telemarketing database.

• Source royalties
• Update Frequency (how often the source documentation is updated.)
• Source data itself
• Intended offers?

Factor	Consumer	Courthouse Compiled
Source Royalties	Royalties include the Consumer itself. Cost is typically 23 cents per record based on volume but its priceless to know your prospect is going to fund!.	This is public information.
Update Frequency	Soft Inquiry or products which require FACTA approval typically update biweekly.	Every county updates differently and the compilers will not get a full update but once every few months and in some cases like adjustable note riders or rate / loan amount information, the data could be as much as 3-5 years old.
> Source Data	Credit report which is updated through current creditors that the mortgagor has.	Recorded Deeds of Trust, Note Rider, etc..
Intended Offer	Requires firm offer of credit to a specific profile.	General offers such as pools, decks, home security, purchase for certain areas, mass mailing, etc...

Most data companies will offer only a couple of products,even some nameless Consumers sell credit profiled databases but the information is still mainly based on compiled court house data. Be careful of this because the accuracy of the mortgage related information can be as low as 50% or less because of the infrequent updates and limited information provided by the source documents.

Whereas Consumer or truly scored data requires a specific firm offer based on the variables you are pulling by. This inherently makes the Consumer Finance Leads more valuable.

Looking at the source is probably the main reason why Consumer Finance Leads costs so much more than courthouse information.

The bureaus themselves will sell courthouse data because it is still good data for general marketing purposes and has loose FACTA laws because the data is so inaccurate. Keep in mind that there are very few representatives at any Consumer that know what the cut off score is for certain loans and are mainly leaning on their company name when selling you an inferior product.

Be wary of Consumer Finance Leads represented that does not include specific scores, debt amounts, loan amounts, etc...

When exact scores make or break deals, modeled data is unreliable at best.

This brings us to the Consumer Finance Leads that exists for lenders with a firm offer of credit.

While this data is not easy to get, it is the most comprehensive and accurate file in the country because lenders make their decisions on the results of these credit inquiries.

Court house data boasts being able to target adjustable rates, interest rates, lender information, etc... The problem is of course that each county updates at different times and the data sources that compile and collect this data are not in the court houses everyday recording new note riders, deeds of trust, and other source documentation that is compiled into the products we offer. This data, because of the infrequent update, can be very dangerous to any marketing budget.

And with the soaring costs of postage, rising interest rates, and expensive payroll (on bad phone leads) modeled information as a basis for direct marketing campaigns create problems and strife among your top performers (or yourself if you do your own marketing).

Our Consultants Specialize in Financial Marketing!

NEW Services! See our information Regarding:

• Trigger Data (24 hour hard Inquiries)
• Credit Score Lists (Pull a soft Inquiry)
• Bankruptcy Leads
• FHA Mailing Lists
• Homeowner Records.

For a Short time get Free Unlimited Mortgage Filters including:

Current Interest Rate, Lenders, Target Sub-Prime or A Paper, Pull By Loan Amount, Or Better yet Loan Balance, Loan Type ( FHA/VA /Con.) Mortgage Date (Exclude or Not), Mortgage Term, Private Party Lender, Owner Type, Refinance, Sales Price, Second Mortgage, Seller Carry Back, , Loan Amount, Telephone Numbers, Vesting, Credit Card Debt, Exclude Loan Activity, Adjustable/Fixed Interest, Loan-to-Value, Dwelling Types, Construction Loan, Past Equity/Credit Loan (or Not), First Time Sale (or Not), Foreclosures and Notice Of Trustee Sales