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Direct Mail Ideas, Principals and Guidelines:

The many different types of direct mail range greatly as do response rates. In making offers through the mail to promote specific products one rule of thumb will hold true, Your Direct Mail marketing should always ask for a response or create a call to action, its the call to action in the mail creative that will entice the prospect to take action and show a response; sometimes this response is a request for information or approval of a sales call; all in all it should work to create a good impression that will in the long run result in a sale.

Contact a consultant today at (800) 884-8323 for a free 15 min consultation.

Direct Mail B2B and B2C Differences

Comparing Homeowner Lists to Business mail is generally a more graphic type of promotional direct mail creative directed to specific consumer list demographics that can and should be micro directed to the marketplace where the prospect has either bought a similar product or service or has recently taken an action that demonstrated that they have a need for the service or product.

The focus of your Marketing campaign should be to create a call for the sales team and set it up to make an easy sale by assuring that the caller is well informed of the product or services. Buyers appreciate details when it comes to making a purchase so well written marketing ad copy or a well produced commercial will be very important to the successes we all enjoy.

Direct Mail usually sent out in large volumes except during the testing phase where we might recommend sending smaller batches of mail with a response code for tracking conversions.

Business direct mail or "business-to-business" communications should consist of a series of direct mail letters that seek out qualified uyers and/or executives. Business Mailing Lists are easier to target because the data is already broken down to hundreds of executives and you can choose the type of businesses by Sic Codes. Still Business Mail Advertising should also be about creating good will and eliciting interest with an enticing call to action on the creative. Budgets can be much higher when you consider that a $50,000 mailing campaign can elicit a random $10,000,000 account.

For your consumer direct mail campaign you will want to pay precise attention to tracking percentages that result in closed sales tracking on any direct mail campaign is vital to your success.

Why Better Direct Mail Materials Will Equal Better Results

Using Quality Direct mail materials Make a difference in results, consider like outer envelopes, a cheap looking shell to your campaign can make a huge difference in whether or not your mail piece is opened, and getting it opened and have that first line stand out to get red is number one and two on our list of goals for any campaign we get invlved with. We have consultants available for different industries but typically a good consultant will recommend spending a little more on the outer appearance of your campaign. A small amount per pail piece, even just a penny or two to stand out from the other 5 evnelopes in the box can make hundreds of extra responses, if your conversion rates allow extra profits it will be a well spent investment.

TIPS: Don't go overboard... Sometimes the direct mail paper stock or size of the envelope, type, or even color can just be too much for your addressee to assimilate so avoid triggering the "toss in the trash" reflex as they are standing there sorting through.

Then there is your direct mailing letter

The Letter itself should come from a person who is logically suited to make an offer. Projecting and targeting is a good way to define this audience. It is best to work out a dialogs in your head before you write. Some products will benefit most from long letters, others gain responses from short to the point ads; all types need to focus on the benefits of your product or services, setting up for the sale, your qualifications and a motivation to respond are all rife in a successful direct mail letter.

Contact a consultant today at (800) 884-8323 for a free 15 min consultation.

Read About Direct Mail Principals and Guidelines