Super bowl ads are big time winners, this year besides the always present car/tire offering, the pop, beer and chip guys were accompanied by Dreamworks and Career Builder as well as the internet gang of Hulu, E-trades and Godaddy. These marketing giants made the decision to purchase a super bowl ad placement coming in at $2.7 million and $2.8 million for the thirty and sixty second spotlights.
Targeted Marketing Data has organized big business interests for this opportunity and did such a great presentation that awards were in the air. It all sounds like fun and games and yet the fact remains that everyone's efforts were rewarded. So we wonder why do these guys seem to know more about evaluating attributes of prospects for direct marketing than most others do. What did they "get" that took them beyond the parking lot searchlights and into the spotlight. How can a business take on the bearing of giants?
Our super bowl advertisers leave these clues for identifying market portions for potential response :
Let's be clear, advertising is business, big business and when it's done on a super bowl scale it is a long term investment. This year we are still hawked the recessive numbers that sell so much in the dying press. New products promotion is questionable because not much in the way of innovation is out there. The big deal now is services, and client retention, after all no one wants to be caught with a big marketing bill when half or most of the staff is laid off. It's a tricky time.
There are angles and there are free rides such as that of banned ads that create so much buzz pushing the scandal button, that the backers end up outdoing themselves with free press. This is a weird situation really because if the whole thing is about being "family oriented" why did an errectile problem company make a brand through the super bowl. We know through targeted marketing data that football fans young and old have a gusto awareness of life but being aware and knowing consequences are two different things, with Cialis who will not be affected when the trend of much older men marrying much younger women, subsequently leaves widows that take on government benefits for years and years and years and years etc. Little did we know when we were told that Social Security was going broke that it might have something to do with a super bowl commercial.
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