Cash for Clunkers and Other Auto Marketing Programs

Bring On the Special Finance Loan Candidates

Special Auto Marketing finance leads were contacted by mail with announcements of participation in the "Cash for Clunkers" program that gained so much press since it began this past July. Dealers took Challenged Credit Prospects and were finally able to make an offer to them, and the dealers that we worked with did so with some nice success.

TheCFC program having been given a one billion and then a two billion dollar backing brandished the news but we have noticed that many consumers didn't respond not knowing that it spoke to their qualification. If your inventory is backing up and you sponsor one of the many credit scored auto loan programs its time to begin another marketing campaign.

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Writing copy for a direct special finance mailers could be personalized to mention that taking on a new car payment is not an issue when coupled with the consideration that the money going out of the household budget for the installment would be equal to the price previously spent monthly on gas.

If your dealership promotes the gas saving cars to prospects with challenged finances or special credit situations that are the stars of the showroom during recent programs, including both those from other countries and the American made gas consumption all stars. Your sub prime auto leads direct mailer could mention that cars and car parts no matter their "make" originate from many countries. Consumers might have skimmed the news or heard on the radio that America is not helping americans back to work when the cars are from foreign countries which is skewed information that should be taken into account as well as the fact that servicing of cars will always bring in numbers for the local economy.

Sub Prime Auto Leads Beefing Up Sales

How is your pricing? these days there is buzz about special finance leads through targeted auto marketing prices being way up because of the program, to dispel these rumors you can make a graph in your mailer to show how pricing at your dealership has remained stable.

This car dealer will get attention. You are out there to put profit on the books, right now hearing the news and working with sub prime auto leads can bring in sales at high speed. Most marketing campaigns need to be in place to handle the crowd.

You might remember that these on rushing special finance marketing programs will affect sales for months to come, consider that the 300 auto sales that you could have right now are the people that would have been comning through the door in a less concentrated time period; such as over the next few months.

The Special Finance Figures look like this: if fifty cars typically sell every month from July through December but instead three hundred sold in July then the same sales profit is on the books. If you want to make sure that these sales are entered into your dealerships books you need to best the competition right now; which is out in full regalement.

At The Programs End - Cash For CLunkers

A slow down is inevitable, most special auto marketing programs run out of funds very quickly even when there is another allotment. Consider the rising sales that we saw with the Cash for Clunkers program, they came fast but they didn't empty the budget in one week, as so many news sources have reported.

The deals were on the books since the beginning of July when the program was being processed. So while the first billion seemed to go out in one week it was the marketing sales for the month. Meaning that the next two billion so quickly approved would take at least two months to run out, probably more with the slow down due to already made sales. This is your time to get out there and pull up your averages with a credit scored auto loan program. Call today and ask about sub prime auto leads and a free mail quote.

Dealership Programs - Changing the rules of Supply and Demand